Syed Ahmed
A brief introduction to Syed Ahmed
From as far back as I can remember, my parents have been positive role models because of their hard work, and they set something ticking in my mind that's ticking to this day.
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Syed Ahmed's biography
I've never been afraid of hard work, and have always tried to be the very best doing whatever it was I had to do - from my days as a schoolboy right up to now, when I'm at an exciting crossroads in my business career.
In business terms my proudest achievement is to have carried a belief in something that most people told me was impossible, and turn it into a reality, and a company, and to grow it to the stage where it is a viable business.
It's ironic to think that I am now working with someone who used to work with Sir Alan Sugar, and to know that I probably would have been the worst possible person to work for Sugar, but that's all been part of a process of discovery.
I have always found that you have to act, say, do things - and of course, you make mistakes - and of course, you learn - sometimes poorly, sometimes well. You don't always get what you deserve from your experiences, and from others - but what doesn't kill you makes you stronger.
One important thing I've discovered is that you have to believe in yourself. Not to the point of arrogance, but you must have self-belief - because if you do then anything is possible. I have, and am continuing to create and build businesses which are sexy, fun, colourful and passionate.
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